Bringing sports
campaigns to life
At Minerva, we turn ideas into action, delivering sports campaigns from initial concept through to the final execution.
With over 25 years’ experience, Minerva brings the people, expertise and practical support needed to deliver sports campaigns and complex technical projects.
Whatever the brief, we are committed to quality on every stage.
Our foundations were built in sailing, managing demanding racing campaigns from offshore round-the-world racing to the America’s Cup. That experience underpins our work across sport today.
We work with brands, rights holders and sporting organisations to turn commercial ambitions into successful campaigns, partnerships and events. From initial planning through to activation and delivery, we bring together the right people and manage the detail at every stage.
Whatever the project, our approach is the same: understand the objectives, deliver quality and build lasting relationships through trust and integrity.
Delivering world-class events across international sport.
Managing racing teams and ambitious sports campaigns.
Building lasting relationships through exceptional service.
Who Are Minerva?
Minerva was founded by Ross Daniel, whose career spans running some of the world’s highest-profile sailing teams and delivering major international sporting events.
With a background in round-the-world racing and America’s Cup campaigns, Ross brings extensive experience of leading specialist teams, managing complex operations and delivering under pressure.
Today, his work extends across many sports, most recently focused on delivering high-profile boxing events. Ross has overseen operations for five headline events across London, Las Vegas and New York, from stadium fights at Tottenham Hotspur Stadium to a night that drew Madison Square Garden’s biggest boxing crowd since 1968.
Founder
Past Projects
Private Yacht Management
Private Yacht Management
View ProjectComposite Construction
Composite Management and Construction
View ProjectCampaign Management
Technical Campaign Management
View ProjectBrokerage Services
Yacht Procurement Services
View ProjectContact us to discuss your project or campaign.