Bringing sports campaigns to life
From global partnerships to headline sporting events, we bring together the people, planning and expertise to deliver, from initial concept through to the final event.
Minerva works with brands, rights holders, teams and promoters to plan, manage and deliver sports campaigns and events.
Our foundations lie in America’s Cup campaigns and round-the-world racing, where preparation, teamwork and attention to detail are essential. Today, that experience underpins our work across sport, from major boxing events in London, Las Vegas and New York to the London Premier Padel P1 at Olympia.
We combine commercial understanding with hands-on operational delivery, managing the detail while keeping your objectives at the centre of every decision.
Event operations and delivery
Major sporting events
We manage stadium and arena operations, coordinating venues, production teams, suppliers and sporting stakeholders from planning and build through to live delivery.
Boxing and fight-week operations
Led by Ross Daniel, we have delivered operations for headline events across London, Las Vegas and New York. From press conferences and weigh-ins to fight night, we coordinate promoters, venues, broadcasters and fighter teams, keeping schedules and delivery aligned.
People and specialist teams
People matter to us. We bring together trusted specialists, suppliers and teams, matching expertise to each project and building strong working relationships.
Scheduling, logistics and risk
From build schedules and live running orders to contingency planning, we keep delivery coordinated and teams prepared
Campaigns, partnerships and communications
Campaign strategy and management
We turn your objectives into a clear, practical campaign plan, bringing together the right people, budgets and resources to take it from concept through to delivery.
Partnerships, rights and brand activation
With experience across global partnerships including HUGO BOSS, Mercedes-Benz and Nokia, we help brands and rights holders manage sponsorship rights and deliver activation through live experiences, content and digital campaigns, connecting with audiences and maximising commercial value.
Communications and media
We manage campaign communications, content and media activity, coordinating partners and stakeholders to keep messaging clear and consistent.
Budget management and reporting
Clear budgets, controlled expenditure and regular reporting keep projects on track. We agree objectives from the outset and review delivery against them.
Sailing campaign expertise
Sailing is where we learnt our trade, from 60ft foiling carbon fibre racing yachts to America’s Cup campaigns. Managing these high-value, technically demanding projects taught us to think fast, solve problems and bring exceptional people together.
It remains a core part of Minerva. We support racing teams with campaign management, technical preparation, crew resourcing and operational planning, drawing on experience at the highest levels of a sport we know inside out.
Let's discuss your next project
Whether you’re planning a sports campaign, activating a partnership or delivering a major event, we’d love to hear what you have in mind.